San Antonio, Texas, 14 June 2025 — Gov2Biz Inc. announced the successful culmination of its ambitious Brand Transformation and Market Expansion Campaign, driven by Chief Marketing Officer Santhosh Lakshmanan Vellaiyappan. Executed entirely in-house throughout 2024, the campaign has transformed the company’s brand, accelerated growth across sectors, and positioned Gov2Biz as a recognized disruptor in government technology.
Santhosh marketing executive with nearly two decades of experience, joined Gov2Biz as its first marketing leader. He built the marketing function from scratch, defined the company’s brand positioning, architected the go-to-market (GTM) strategy, and created a unique CRM-led pipeline framework that seamlessly aligns sales and marketing. His leadership delivered an impressive 2X revenue growth, 4X increase in sales pipeline, and 135% employee headcount increase—all while operating with a lean marketing budget.
“Our goal was to break away from legacy perceptions and reintroduce Gov2Biz as a modern, bold, and purpose-driven technology leader serving government agencies,” said Santhosh Lakshmanan Vellaiyappan, CMO of Gov2Biz. “We engineered every tactic—from CRM to content, ABM to branding—with one goal: business impact.”
About Gov2Biz:
Gov2Biz Inc. is a Government Technology company delivering cutting-edge AI-powered government technology software products and solutions. Gov2Biz is an AWS Qualified Software and AWS Public Sector Partner.