Website and Marketing Data
This Privacy Policy explains how Gov2Biz Inc. (“Gov2Biz,” “we,” “us,” or “our”) collects, uses, discloses, and protects personal information through the Gov2Biz marketing website at https://gov2biz.com, including contact forms, demo requests, newsletter signups, live chat, cookies, analytics, advertising tags, and similar website or marketing interactions. This Privacy Policy is intended for website visitors, prospective customers, business contacts, event contacts, and other individuals who interact with Gov2Biz through our website or marketing channels. This Privacy Policy does not govern personal information processed within Gov2Biz SaaS applications, government agency portals, or agency-configured systems. Information submitted through a Gov2Biz-powered government portal or application is generally controlled by the applicable government agency and is governed by that agency’s notices, applicable laws, customer contracts, and any separate Gov2Biz application policies or agreements. For Gov2Biz application-related policy information and security disclosure information, please also review our separate policies page: https://gov2biz.com/company/policies/disclosure
We collect personal information in three main ways: information you provide directly, information collected automatically through website technologies, and limited business contact information from third-party or public sources.
| Source | Examples of personal information | How it is collected |
|---|---|---|
| Information you provide directly | Name, business email address, phone number, company or agency name, job title or role, inquiry details, demo request details, newsletter signup details, live chat messages, event or meeting information, and information you choose to submit through forms. | When you complete website forms, request a demo, contact us, subscribe to communications, use live chat, exchange business cards, attend events, or otherwise communicate with Gov2Biz. |
| Information collected automatically | IP address, device and browser information, cookie IDs, local or session-storage identifiers, online identifiers, pages viewed, referring URLs, links clicked, session activity, traffic source, campaign attribution, live-chat or CRM visitor activity, approximate location inferred from IP address, and embedded media interactions. | Through cookies, pixels, tags, scripts, local storage, session storage, server logs, analytics tools, advertising and attribution technologies, live-chat or CRM technologies, security tools, and similar website technologies. Non-essential technologies are intended to be blocked until consent when our consent banner is configured as described in this Policy. |
| Information from third-party or public sources | Business contact details, professional role, company or agency information, and marketing attribution information. | From public websites, event lists, business directories, professional networks, advertising platforms, attribution providers, or similar sources, where permitted by applicable law and consistent with this Policy. |
| Purpose | Examples |
|---|---|
| Operate and secure the website | Provide website functionality, protect forms and infrastructure, manage consent preferences, prevent spam, detect bots, troubleshoot errors, and maintain website performance. |
| Respond to inquiries and requests | Respond to contact forms, demo requests, meeting requests, live chat messages, and other communications. |
| Marketing and communications | Send requested information, event invitations, newsletters, product updates, and business-to-business marketing communications. You may opt out of marketing emails at any time. |
| Analytics and website improvement | Understand website usage, page views, session behavior, visitor sources, navigation patterns, and website performance; improve content and navigation; evaluate campaign performance; and identify areas for improvement. Non-essential analytics are intended to run only after consent under our stricter website consent model. |
| Advertising, retargeting, attribution, and marketing-related CRM tracking | Measure advertising campaigns, understand marketing attribution, recognize returning visitors, link sessions, support page-visit and traffic-source attribution, and enable retargeting or similar advertising activities where consent is provided and where permitted by applicable law. |
| Legal, compliance, and business operations | Comply with applicable law, protect rights and interests, enforce terms, maintain records, support audits, and manage vendors and service providers. |
We use cookies, pixels, tags, scripts, local storage, session storage, and similar technologies to operate the website, remember preferences, analyze usage, measure campaigns, provide live chat, support CRM visitor tracking and traffic-source attribution, embed media, and support advertising or retargeting activities. Gov2Biz uses a privacy-forward consent approach for the website. The cookie banner is intended to give visitors the ability to Accept All, Reject All, or Manage Choices before non-essential cookies are placed or non-essential tracking technologies are activated. Strictly necessary cookies may remain active because they are required for core website functionality, security, consent storage, bot management, or fraud prevention. You may change your cookie preferences at any time by clicking the “Your Privacy Choices” link available in the footer of our website. This tool is intended to reopen the cookie preference center so you can accept or reject non-essential cookies, manage cookie categories, withdraw consent, and opt out of cookies or similar technologies that may be considered a “sale,” “sharing,” or targeted advertising under applicable U.S. state privacy laws. Where Google Consent Mode is enabled, Google services may receive limited cookieless consent-state or measurement signals when advertising consent is denied. These signals are intended to communicate consent status and do not place advertising cookies or enable personalized advertising without consent. Where required by applicable law and technically supported, we also honor legally recognized opt-out preference signals, such as Global Privacy Control, as an opt-out request for the browser or device that sends the signal. When such a signal is detected, sale/share-related advertising or targeted advertising technologies should be treated as opted out for that browser or device. Some browser-storage values created before consent is withdrawn may remain until they expire or are removed, but our testing did not show blocked services restarting network tracking after the related category was disabled. For more information, including cookie categories, providers, purposes, and controls, please review the Gov2Biz Cookie Policy.
We may disclose personal information to the following categories of recipients for the purposes described in this Privacy Policy:
| Recipient category | Examples and purpose |
|---|---|
| Website hosting, infrastructure, and security providers | WP Engine, Cloudflare or WP Engine edge/security services, security tools, and related infrastructure providers used to host, deliver, secure, and monitor the website. |
| Consent management providers | CookieYes or similar consent-management providers used to present the cookie banner, store preferences, and manage privacy choices. |
| Analytics and website performance providers | Google Analytics, Microsoft Clarity, and similar providers used to understand website usage, session behavior, navigation patterns, and website performance, where consent is provided and permitted by law. |
| Advertising, social media, and attribution providers | Google Ads, DoubleClick, LinkedIn, Factors.ai, YouTube/Google, and similar platforms used for advertising, retargeting, campaign measurement, visitor recognition, journey analytics, and marketing attribution, where consent is provided and permitted by law. |
| Customer support, CRM, and communications providers | Freshchat/Freshworks, CRM providers, email tools, and communications platforms used to respond to inquiries, manage business contacts, provide live chat, maintain visitor or chat-session continuity, and support page-visit or traffic-source attribution where consent is provided and permitted by law. |
| Professional advisers, authorities, or transaction parties | Legal, accounting, audit, insurance, compliance, law enforcement, regulatory, or corporate transaction parties where reasonably necessary and permitted by law. |
Gov2Biz does not sell personal information for money. However, some U.S. state privacy laws define “sale,” “sharing,” or “targeted advertising” broadly. Certain website analytics, advertising, retargeting, social media, live-chat or CRM tracking, and attribution technologies may involve disclosure of online identifiers, cookie or browser-storage IDs, IP address, device information, browsing activity, visitor-source information, and similar website interaction data to third parties in a way that may be considered a sale, sharing, or targeted advertising under applicable law. Because Gov2Biz uses a stricter consent model, non-essential analytics, advertising, retargeting, and similar technologies are intended to be blocked until you consent. You may also opt out of these activities or withdraw consent at any time through the “Your Privacy Choices” link in the website footer. We do not knowingly sell or share personal information of individuals under 16 years of age. Where required by applicable law and technically supported, Global Privacy Control or similar legally recognized opt-out preference signals will be treated as a request to opt out of sale, sharing, targeted advertising, and similar tracking for the browser or device sending the signal.
The table below summarizes categories of personal information that may be collected through the Gov2Biz website and marketing interactions. The categories are described using California privacy law terminology but may also be useful for visitors from other states.
| Category | Examples | Purposes | Disclosed to / sold or shared? |
|---|---|---|---|
| Identifiers and contact information | Name, email address, phone number, company or agency name, job title, IP address, online identifiers, cookie IDs, and device identifiers. | Respond to inquiries, provide requested information, manage marketing communications, secure the website, measure campaigns, and maintain records. | Disclosed to service providers and vendors. Contact-form data is not sold for money. Online identifiers may be shared with analytics or advertising providers when consent is provided and where such activity may be considered sale/sharing under law. |
| Internet or electronic network activity | Pages visited, referring URLs, links clicked, session activity, traffic source, campaign attribution, cookie or browser-storage identifiers, live-chat or CRM visitor activity, embedded media interactions, and similar website usage data. | Operate, secure, analyze, and improve the website; provide live chat; measure campaigns; support visitor-source attribution, advertising, or retargeting where consent is provided. | May be disclosed to analytics, advertising, attribution, CRM, live-chat, social media, and embedded-content providers. May be considered sale/sharing or targeted advertising under some state privacy laws when used for advertising, retargeting, or cross-context behavioral measurement. |
| Commercial, professional, or employment-related information | Business inquiry details, agency or company information, role or title, services of interest, demo request details, and event or meeting details. | Respond to inquiries, qualify business requests, provide marketing communications, and manage business relationships. | Disclosed to CRM, communications, support, and marketing service providers. Not sold for money. |
| Approximate geolocation | Approximate location inferred from IP address, such as city, region, or country. | Security, analytics, localization, fraud prevention, and campaign measurement. | Disclosed to hosting, security, analytics, and advertising providers where permitted and subject to consent where applicable. |
| Communications and user-submitted content | Contact form messages, live chat messages, inquiry details, and other information you choose to provide. | Respond to requests, provide support, manage business communications, and maintain records. | Disclosed to support, CRM, communications, and professional service providers as needed. Not sold for money. |
Depending on where you live and whether a particular state privacy law applies to Gov2Biz, you may have rights to request access to, correction of, deletion of, or a copy of your personal information. You may also have the right to opt out of certain processing, such as targeted advertising, sale or sharing of personal information, or certain profiling activities.
California residents may have rights under the California Consumer Privacy Act, as amended by the California Privacy Rights Act, including the right to know, access, delete, correct, opt out of sale or sharing, limit certain uses and disclosures of sensitive personal information if applicable, and not receive discriminatory treatment for exercising privacy rights.
Texas residents and residents of certain other U.S. states may have similar rights under applicable state privacy laws, including rights to access, correct, delete, obtain a copy of personal data, and opt out of targeted advertising, sale of personal data, or certain profiling. Where required by law, you may also have the right to appeal a denied privacy request.
To exercise privacy rights, contact us at info@gov2biz.com or through the contact form on our website. You may also use the “Your Privacy Choices” link in the website footer to manage cookie consent, withdraw consent, or opt out of sale/share-related or targeted advertising technologies. We may ask for information reasonably necessary to verify your identity and process your request. You may authorize an agent to submit a request on your behalf where permitted by applicable law. We will respond to valid requests within the time required by applicable law.
You may unsubscribe from marketing emails by using the unsubscribe link in the email or by contacting us at info@gov2biz.com. Even if you opt out of marketing emails, we may still send non-marketing communications, such as responses to inquiries or legally required notices.
We retain personal information only for as long as reasonably necessary for the purposes described in this Privacy Policy, unless a longer period is required or permitted by law, contract, audit, security, dispute-resolution, or recordkeeping obligations.
| Data type | Retention approach |
|---|---|
| Website inquiries, demo requests, and business contact records | Retained for as long as needed to respond to the request, manage the business relationship, support marketing or sales operations, and maintain appropriate business records, unless deletion is requested and legally required. |
| Marketing email records | Retained until you unsubscribe, request deletion, or the record is no longer needed. Suppression records may be retained to honor opt-out requests. |
| Cookie consent and privacy preference records | Retained as needed to document consent, withdrawal, opt-out, or preference choices and to comply with applicable law. |
| Analytics, advertising, attribution, and related browser-storage data | Retained according to the settings of the relevant tools and only for as long as reasonably necessary for measurement, reporting, campaign attribution, security, and compliance purposes. Vendor-defined cookies or browser-storage identifiers may expire at different times. |
| Security, server log, and troubleshooting data | Retained as needed for security, fraud prevention, incident investigation, troubleshooting, and operational purposes. |
When personal information is no longer needed, we will delete, de-identify, aggregate, or otherwise handle it in accordance with applicable law and our records practices.
We maintain administrative, technical, and physical safeguards designed to protect personal information against unauthorized access, disclosure, alteration, and destruction. These safeguards may include access controls, encryption where appropriate, logging and monitoring, vendor review, vulnerability management, and incident response procedures. No method of internet transmission or electronic storage is completely secure. If we become aware of a security incident involving personal information, we will provide notices as required by applicable law and, where applicable, our contractual obligations.
The Gov2Biz website is not directed to children under 13, and we do not knowingly collect personal information from children under 13 through the website. If you believe a child has provided personal information through our website, please contact us so we can take appropriate action.
Gov2Biz is a U.S.-based company that provides SaaS solutions primarily to U.S. state and local government agencies. Our website and services are intended for users located in the United States. We do not intentionally market or provide our services to individuals or organizations located in the European Union, United Kingdom, or other non-U.S. jurisdictions. If you access our website from outside the United States, you understand that your information may be processed in the United States, where privacy laws may differ from those in your location. Non-U.S. visitors may still use the “Your Privacy Choices” link to manage cookie preferences where technically available.
Our website may include links to third-party websites, services, social media platforms, or embedded content. We are not responsible for the privacy practices of third parties. Please review their privacy notices before providing personal information to them.
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or business operations. The updated version will be posted on this page with a revised “Last Updated” date.
For questions, concerns, or privacy requests, you may contact us at:
